IMA Schelling vision film

From the first “Mama! “until the last “I've got you.” And somewhere in between: quite a bit of life.

For IMA Schelling were we allowed to create a vision film plus accompanying photo production that pours exactly this life into a story that really gets under your skin. In the center: mother and son, from school bags in the 90s to old age. We show how they support themselves, how to push themselves — and translate this feeling directly into the partnership between IMA Schelling and their customers.

What sounds like a bit of story was actually quite a production marathon: several days of filming, up to 60 people on set, professional actors who credibly grow along over decades. Plus weeks of preparation with casting, location search, storyboard development and the incredibly fun task of visually resurrecting entire decades - from furniture to clothing to authentic 90s details.

In short: one of the most complex projects we've ever had the pleasure of tackling.

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If you want to learn more about this, read our blog articles and be sure to check out the accompanying four-part Making-Of series below, in which we take you in detail behind the scenes of this production. Anyone who doesn't do that is stupid.