“You're extremely creative!”

The idea:

Schäfer Dein Bäcker stands for traditional craftsmanship, high-quality baked goods and a strong team — for people who expect enjoyment and quality. Schäfer Dein Bäcker has been relying on Picture Colada's creative expertise for several years in order to convey these brand values even more strongly to the outside world through film and photography.

Starting point & challenges

Before the start of the project, Schäfer Dein Bäcker showed the following picture:

• The desire to showcase emotion and authenticity, not just the product rolls or bread, but the bakery, the team, the moment.
• At the same time, there was a requirement to create images and films that function both as an employer brand and for customer communication.
• In short: A brand presence that not only says “We bake well” but also shows “We are people, passion, quality.”

Collaboration with Picture Colada

The production comprised several areas of service: An image film was shot over several days at locations, embedded in the real working life of Schäfer Dein Bäcker. In addition, Picture Colada was able to implement several extensive photo projects with a focus on branches, architecture and baked goods.

Picture Colada supervised the entire process. From concept and filming planning to production and post-production. The result: professional media that are not only aesthetically convincing, but also clearly convey the brand values of Schäfer Dein Bäcker.

“I really liked the communication and the shoot was well organized.”

Results at a glance:

• Schäfer Dein Bäcker's visual brand communication has been significantly enhanced through films and high-quality photography.
• Media that can be used both for image and employer branding as well as for public presentation and customer contact.
• A stronger connection between brand and audience through images that combine people, craftsmanship and enjoyment.
• Uniform presence across branches, websites and social media supported by authentic images and film material.

“I would definitely recommend you guys.”