“You are professional, fast and reliable!”

The idea:

DEG Alles für das Dach is one of the leading specialist retailers of roofing materials in Germany. The aim of the collaboration with Picture Colada was to make the company, its way of working and its attitude more clearly visible — with authentic media that work in everyday life and create trust.

Starting point & challenges

DEG stands for structure, reliability and proximity to craftsmanship. At the same time, it is a challenge to present these qualities digitally in such a way that they are immediately understandable. Without artificial high gloss or overpresentation.

We were looking for media that

• Realistically represent the company
• address different target groups
• Look professional without losing touch with practice

Collaboration with Picture Colada

When working together, it was crucial that processes run clearly, quickly and reliably. Media production should be integrated into ongoing operations and show real situations. Not posed, not artificial.

Stefan Schuchard sums it up in an interview:

“You are professional, fast and reliable! ”

The implementation was structured, with clear coordination and a focus on content that can be used in the long term, both internally and externally.

Results at a glance:

• Authentic content that presents DEG in a comprehensible and tangible way
• Professional brand presence without a break from reality
• Media formats that are versatile
• Clear, reliable collaboration on equal footing

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