“We were able to increase our level of awareness!”

The idea:

Karl Georg stands for precision, reliability and decades of know-how in the area of crane wheels and heavy-duty components.
The aim of the collaboration with Picture Colada was to make the company's technical excellence and innovative strength visible in several emotional and authentic film projects, from image and recruiting films to anniversary and customer stories.

“You're just a fool. I know I can count on you — and I know that you turn these ideas of mine into exactly what I want them to be. ”

Starting point & challenges

With around 150 employees, Karl Georg delivers components to over 3,000 customers worldwide.
The challenge was to present the brand not only as a technical company but also as a human company — with real faces, emotions and stories that create trust. The aim was a film series that both strengthens the brand image and increases market recognition and appeals equally to potential customers and employees.

Collaboration with Picture Colada

Since the start of the cooperation, several projects have been successfully implemented:

• Image film: High-quality presentation of technology, precision and entrepreneurial spirit.
• Liebherr customer story: The success story of a long-standing partner — authentic, approachable, convincing.
• Anniversary film: A cinematic review of 100 years of company history with modern animations and archival material.
• Recruiting film: A likeable portrait of the people behind Karl Georg — genuine, direct and credible.

“Since we've been working with you, I've been getting the answer more and more often: 'We've seen — on YouTube, in a POV film, in an image film. 'We've been able to significantly increase our profile, and the films are received by the right people. ”

Martin Thielmann describes the collaboration as partnership-based, spontaneous and professional. He was particularly impressed by the team's organization and attention to detail:

“You're really well organized, you're professional, you're creative — and so far I haven't experienced a situation that you couldn't handle spontaneously. ”

Results at a glance:

• Higher visibility and brand recognition through film content.
• Uniform, emotional brand presence across all channels.
• Long-term cooperation based on trust and creativity.

“I'm just glad I found you. I would recommend you simply because you are a team that loves details. ”