Weber “INTERPACK” exhibition package

An XXL exhibition stand at one of Europe's largest packaging trade fairs? It's not a problem for us.

Together with our friends from Weber Food Technology We have developed a holistic concept that professionally showcases the huge stand. Packaging artists meet visual artists, cutting machines meet editing machines, Weber Food Technology meets Picture Colada.

The result was a variety of high-quality animations, films and photos that Weber Food Technology was able to use skillfully before, during and after the trade fair: Over three production days, we produced this modern exhibition film, which provides exciting insights into the scope and overall feel of the trade fair.

In order to attract targeted visitors to the stand before and during the trade fair and to arouse interest from afar, we were able to bring the impressive exhibition stand screens to life in a total of 6 screen animations and 3 countdowns.

The centrepiece: A 26-meter wide screen that towers above the stand.

The challenge here: All screens should have a uniform look and feel and be able to run in a loop, i.e. without visible interruption.

The solution: A modern animation concept adapted to the trade fair CI picks up on the wave of points in trade fair graphics and presents the variety of topics and products from Weber Food Technology in elegant animated clips.

But Picture Colada wouldn't be Picture Colada if we hadn't also captured professional exhibition photos at the same time.

This enabled us to generate maximum output for Weber Food Technology in the shortest possible time. The resulting photos can be used extensively for social media, mailings, websites or even print products and thus provide a great overview of the trade fair in appealing photos.

Numerous high-quality outputs, omnichannel displays, social media versions and an extensive selection of photos were of course challenging, but in the end, we were able to enable Weber Food Technology to use a wide range of uses and in some cases enable usable results to be disseminated the day after production.

For us, INTERPACK with Weber Food Technology was a great experience and an all-round successful project and we are already looking forward to the next trade fair assignments.