CASE STUDY

Phantasialand Recruiting

Phantasialand

Work where others are amazed — Phantasialand is not only an amusement park, but also a place full of exciting career opportunities. An extensive recruiting campaign was developed in order to attract new talent for the diverse professions in the park. The aim was to provide authentic insights into the various areas of work and to make people visible behind the scenes. The campaign should not only inform, but also touch emotionally and show that every position — whether in rollercoaster technology, in service or in gastronomy — is part of a unique experience.

Phantasialand — A recruiting campaign full of magic and opportunities

Challenge & concept

The biggest challenge was to make the variety of occupations in Phantasialand tangible and at the same time develop a uniform visual language. Each job profile should be presented individually, but still convey a coherent overall picture of the working world in an amusement park. Not only were classic recruiting films produced for this purpose, but personal stories were also told — directly from the employees themselves. Through emotional storytelling, high-quality presentation and targeted use on various platforms, the campaign should be as visible and effective as possible.

Implementation & production process

Shooting in six days: A total of six production days were filmed and photographed at various locations in Phantasialand — for maximum diversity and authenticity.
Central campaign film: The focus was on a film that shows the many work areas and brings together their significance for the overall experience in the park.
Personal portraits: Four employees report on their everyday working life in authentic film portraits — with personality and genuine passion.
High-quality photo production: Parallel to filming, photographs were created that are atmospherically and visually convincing through targeted lighting and creative staging.
Platform-appropriate playback: All media have been prepared in such a way that they can be used flexibly on the recruiting website, in social media and in print.

The result

🌟 Modern & engaging recruiting campaign

The campaign creates an emotional connection and presents the working world of Phantasialand in an authentic and modern way.

🎥 Campaign film & film portraits

The central campaign film provides a comprehensive insight into the diverse career opportunities. The four film portraits of employees such as Dominik, Vanessa, Sebastian and Nana enable potential applicants to be identified directly.

📸 photo production

Complemented by extensive photo production, a strong, uniform employer branding is created. The media were used specifically on the recruiting website and on social networks.

💬 Positive response

The campaign received a consistently positive response, with the mix of professional production and genuine storytelling strengthening Phantasialand's employer brand and building strong proximity to the target group.

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The customer: Phantasialand

Phantasialand is one of Germany's most popular theme parks and attracts around two million visitors a year. With over 1,000 employees, the park offers a variety of exciting career opportunities — from technical jobs to service and creative areas. Since its founding in 1967, Phantasialand has stood for innovation, quality and unforgettable experiences.

conclusion

With a unique mix of high-quality film and photo productions, authentic stories and a strategic content placement, Phantasialand was presented as an attractive employer. The campaign not only conveys the diversity of professions, but also the enthusiasm and passion behind each position. This makes working in Phantasialand exactly what it should be: fantastic.