CASE STUDY

TOMRA employee portraits

Tomra

Employees are a company's best ambassadors. TOMRA wanted to use this potential and develop an authentic “employees recruit employees” campaign. The focus was on telling real stories — personal, approachable and friendly. The films should not only appeal to potential applicants, but should also show appreciation for the employees portrayed.

Employees recruit employees — personal stories as the key to identification

Challenge & concept

How do you create an emotional connection between potential applicants and current employees? TOMRA chose a storytelling approach: Instead of generic job descriptions, the focus was on real people with their individual stories. Authentic insights into everyday working life created a connection with the target group, based on identification and similarities.

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Implementation & production process

Several days of shootingto capture various stories on film
Parallel photo productionto generate additional high-quality images
Create graphics for thumbnails, which increase the recognition value of the campaign
4-person production team for efficient implementation
Professional set construction & lightingto keep image quality at the highest level

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The result

🎬 Authentic recruiting moviesthat show employees as people — not just as workers
📸 Professional photo portraitsthat complement the visual campaign
🎨 Custom thumbnails & graphics, which ensure a consistent presentation

The campaign conveys emotion and appreciation and makes TOMRA tangible as an employer.

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Customer: TOMRA

TOMRA was founded in 1972 and is a leader in the development of return machines (RVMs) for beverage packaging. Today, the company provides solutions for circular economy, sorting systems and food processing worldwide. With over 105,000 installations in more than 100 markets TOMRA is a global pioneer in sustainable technologies and generates sales of over 1 billion .

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conclusion

With its emotional and personal approach, TOMRA was able to create a recruiting campaign that not only appeals to new employees but also values existing ones. A real success story — told by those who experience it.