evm “POWER” campaign
Energy is more than electricity — it connects people, drives them and is present in every moment of life. With the campaign “Together we have the power” That is exactly what EVM wanted to convey: A strong connection between energy, family life, enthusiasm for sport, sustainability and its role as an attractive employer.
“Together we have the power” — The brilliant image campaign for evm
Challenge & concept
The campaign should not only attract attention, but also radiate — with fresh imagery, exciting dynamics and authentic protagonists. From sports to everyday working life, real stories were told in order to present Evm in an approachable and energetic way. The biggest challenge: Capture the perfect lighting atmosphere and make the power of energy felt in every image and video.
Implementation & production process
- Production with Lead agency four for Texas for a creative overall strategy
- Shoot at four locations, always with the perfect sunlight for brilliant aesthetics
- Spin on a 10 meter power pole — spectacular perspectives and technical expertise
- Parallel film and photo production for maximum efficiency
- 8K cinema camera & FPV drones for breathtaking dynamics
The result
🎬 main movie — Emotional, powerful and full of energy
📽️ Four campaign films — Focus on different aspects of EVM
📸 Five main motifs + numerous more pictures — Powerful visuals for various channels
🎤 Interviews & social media content — Approachable insights and authentic stories
The campaign embodies the energy of evm — in every image, in every frame, in every story.
The customer: evm
Die Middle Rhine energy supply (EVM) is the largest energy company in Rhineland-Palatinate. With over 1,000 employees, 11 locations and a turnover of 1.1 billion € EVM supplies the region with sustainable energy and innovative solutions.
conclusion
The image campaign highlights evm as a modern, approachable and energetic actor. Through impressive images, dynamic films and authentic stories, the motto was “Together we have the power” not only communicates — but made tangible.
Bildergalerie
Videogalerie
I have already implemented two major projects with Picture Colada for different productions. I am impressed by my colleagues. They work very professionally and the results are of high quality. Within the deadlines, the colleagues were highly motivated and had great ideas for implementation. The results are simply TOP. I can only recommend Picture Colada to everyone and will continue to produce more productions with you in the future. If you need someone, you should ONLY hire Picture Colada. Thanks to you for the great collaboration so far. We're looking forward to everything else that's to come!
Interest aroused?
Get to know Paula — the driving force behind it. Get in touch with us for more insights and how we can work together.
Interest aroused?
Get to know Max — the driving force behind it. Get in touch with us for more insights and how we can work together.
