DEG location media

Challenge & concept

The biggest challenges were Planning and implementation of over 40 production days at various locations across Germany with parallel post-processing and completion within two months — a logistical and creative masterpiece. The aim was for each location tailored media content that at the same time convey a consistent overall picture of DEG.

Implementation & production process

• project management for efficient coordination of all shooting days
• Independent film and photo production with complete post-processing
• Close collaboration with the DEG project team conducted by Bodo Schmidt
• Production at 17 locations, adapted to individual requirements
• Cut on 6 powerful workstationsto create over 100 media outputs in various formats

The result

🎬 Over 100 media outputs — Versatile content for sales, recruiting & location marketing
📍 Strong regional & supra-regional presence — Each location is presented in an optimal way
📸 High-quality film and photo shoots — Consistent, professional and customized

DEG receives tailor-made media for every location — perfect for websites, social media and print.

The customer: DEG Dach-Fachhandel

Die DEG Dach-Fachhandel GmbH & Co. KG is Europe's largest specialist retailer for roofing. With over 60 locations across Germany, more than 1,000 employees and a turnover of around 630 million €, DEG is a leader in the industry. Since its founding in 1947, the company has stood for quality, service and innovation.

conclusion

Through precise planning, close cooperation and creative implementation, 17 DEG locations were optimally staged. The result: A modern, authentic media campaign that sustainably supports sales and recruiting.