Challenge & concept

Initially, there was a need for Freelance photos for the devices. But it quickly became clear: In order to make use even more intuitive, Explainer videos the best solution. The concept was extended so that 12 detailed explanatory videos created — one film per device. In addition, a Trailer as well as various Photo formats developed to use the material in a variety of ways.
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Implementation & production process

• 12 explainer videos (one per rental device) + 1 trailer for the overall overview
• Different formats (16:9 & 9:16) for website, social media & mobile use
• Motion Graphics for a clear and modern presentation
• Parallel photo productionto generate high-quality content for various platforms
• Freelance photos for quick and flexible use
• Pyramid design as a visual overview of all devices for a structured overall picture
• Strategically chosen set, which enables future shoots in the same location

The result

🎬 12 understandable explainer videos — Simple, clear & to the point
📽️ Trailer — Shows the rental park as a whole in a dynamic video
📸 Product & application photos — Complement the videos perfectly
🎨 Motion Graphics — Visual highlights for a professional explanation
📊 Flexible pyramid design — Clear header element for all devices

In addition, on set there was individual advice for optimal use of media — a real added value for DEG.

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The customer: DEG

Die DEG Dach-Fassade-Holz eG is Europe's largest roofing retailer. With over 1,000 employees, 60 locations across Germany and a turnover of around 630 million €, DEG has been offering high-quality solutions for crafts and the construction industry since 1947.

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conclusion

With the professional combination of Explanatory videos, photo production and strategic advice DEG was able to present its rental park optimally. The content not only makes the devices easier to use — it also increases efficiency and security for customers.

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