CASE STUDY

GurtxGurt brand building

Carl Stahl

Carl Stahl is a successful manufacturer of belts for various industries — from automotive to logistics to medical technology. But how is a completely new brand created from excess belt pieces? With a creative idea, a clear strategy and a well-thought-out visual identity. Our task: To develop a strong brand that combines sustainability and lifestyle — from finding a name to design and moving image.

Brand development for Carl Stahl — From idea to strong brand

Challenge & concept

Creating something new from waste material — this sustainable concept should not just shape a product, but an entire brand. But a brand isn't created by itself: it needed a suitable name, a convincing logo, a well-thought-out visual identity and a clear communication strategy. In addition, the products had to be presented attractively — with high-quality photos, an instructional film and suitable printing materials.

Our solution: Strategic brand development that combines authenticity, sustainability and modern design.

Implementation & production process

In an intensive workshop, we developed the brand identity from the ground up:

Corporate identity & corporate design: Definition of brand values, color scheme and visual language.
Logo design & printing materials: Create a modern logo, flyer, thank you card and shipping box design.
High-quality product photography: Clear, professional shots of the DIY bags on a neutral background.
Instructional film: A creative video that explains the DIY process step by step.
Sticker and packaging design: Lovely details that make the brand tangible.
Coordination of printed products: From the first draft to the finished print product.

The close collaboration with Carl Stahl has created a well-thought-out brand world that perfectly conveys the sustainability idea.

The result

🎯 Impressive brand world
The holistic and well-thought-out design makes the brand a real eye-catcher.

📸 High-quality photography for long-term use
The professional product photos can be used in a variety of channels — from websites to print materials.

⚡ Quick implementation
Shortly after the initial brainstorming session, the first media could be used, which brought immediate added value to the customer.

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The customer: Carl Stahl GmbH & Co. KG

With over 100 years of tradition, Carl Stahl stands for innovation, quality and reliability. The headquarters in Herbrechtingen, in the heart of the Swabian tinkering region, reflects the company's inventive spirit. With over 100 employees, Carl Stahl uses cutting-edge technologies and sustainable concepts — always with the aim of delivering the highest quality.