Big shoot, big impact

An employer presence depends on credibility — and this is not created in a photo studio, but through real people, real emotions and real scenes. That was exactly the idea behind our multi-day Photo shoot for EVM (Middle Rhine energy supply). The goal: a modern, authentic employer image world, which not only looks good but also fits the values and people behind the brand.

What is necessary for this? Good planning, strong nerves — and above all: a team that knows how to deliver top performance over several days with 20-30 employees without looking like a “classic photo shoot.”

More people, more opportunities — and more organization

A shoot with several dozen employees is not a photo shoot — it is a small production. Different people, shift schedules, coordination with HR and communication, outfits, approvals, design requests...

What often feels so light and loose in the finished picture is the result of meticulous preparation:
— A detailed schedule with slots for eachn Staffn
— Preliminary discussions with teams and team leads
— A shooting team that not only masters lighting and technology, but also scores points interpersonally

Because only those who feel comfortable on set show themselves from the best side.

Freelance flexibility — a motivational kit for tomorrow

A major advantage of the concept: Most portraits are released after the shoot. That means: cleanly illuminated against a neutral background, perfect for later use in various layouts and campaigns.

The highlight: The customer receives a huge selection of motifs that freely combinable are — whether for websites, job portals, social media or brochures. Showcase the technology team today, the administration tomorrow — without any new shooting.
This saves time and budget — and gives maximum flexibility in visual communication.

Behind the Scenes: This is how an employer shoot goes at Picture Colada

In the making-of, it's visible: A well-rehearsed team, professional technology, relaxed atmosphere.
On site, we pay attention to every detail — from the perfect image section to an honest smile. At the same time, we create space for spontaneity, because A real employer brand needs real moments.

What you don't see: Mobile image control for customers, ongoing coordination with marketing, quick control when timing changes. All of this ensures that not only good pictures are created in the end — but also a consistently good feeling for everyone involved.

What you can take with you — if you're planning a shoot yourself

• Early planning is everything. The bigger the team, the more important the schedule.
• Exemptions are worthwhile. You'll have more creative freedom later — without having to shoot again.
• A feel-good atmosphere beats glossy presentation. The more genuine the people, the stronger the brand.
• Rely on professionals with a system. Technology is important — but empathy makes the difference.

Conclusion:‍

For us, the EVM shoot was a prime example of how employer brands become visually tangible — with good planning, a great deal of sensitivity and a result that not only works today, but will also be convincing tomorrow.