5 tips to strengthen your employer branding with professional recruiting films

In today's business world, where competition for talent is more intense than ever before, it is essential that companies find innovative ways to position themselves as attractive employers. A professional recruiting film is an effective means of doing this. Why Because it tells stories, awakens emotions and offers authentic insights into a company's culture and values.

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1. Why recruiting films are essential for employer branding

When you think of employer branding, you may first think of job ads or corporate culture. But why are films so effective here?

• Outreach and commitment: According to studies, films are viewed by users on the Internet for longer than pure text or images. Films can therefore reach more people and keep them longer.
• authenticity: A film can show real employees in their actual work environment, which provides an authentic insight into the company.
• Emotional connection: Moving images, combined with music and narration, can trigger emotions that other media simply cannot reach.

A successful example of an authentic and target group-oriented recruiting film based on psychologically sound speech is our film for REMONDIS Group:

Self-deprecating, high-quality, without chatter.

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2. Content that shines in your recruiting film

When it comes to what content you should include in your recruiting film, here are a few elements to consider:

• Employee testimonials: Let real employees talk about their experiences This shows transparency and credibility.
• Daily routines: Show a typical working day to give potential applicants an insight into what to expect.
• corporate culture: Whether it's team events, continuing education opportunities or simple coffee breaks — show what makes your culture special.

You can see what testimonials from real employees and everyday insights look like in practice in our recruiting films for the Marienhaus Group.

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3. The art of storytelling in recruiting films

Good storytelling is the key to an effective recruiting film:

• A clear beginning and an end: As with any good story, your movie should have a beginning, a middle section, and an end. This creates a common thread and keeps viewers engaged.
• Emotional beats: Every story has highlights. In a recruiting film, this could be special employee benefits, team successes or charitable corporate campaigns.
• authenticity: Avoid appearing too “saleable.” Be real, be yourself. That is appreciated.

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4. The technical aspects: Quality is crucial

A film is only as good as its production. Even the best story is overlooked when the quality is lacking:

• Professional equipment: Invest in high-quality cameras, microphones and lighting or hire a professional team.
• Good post-production: Professional editing, color correction, and sound mixing can make the difference.
• Music and sound: Choose music that fits your brand and doesn't distract from the main message.

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5. Distribution: Make your movie visible

Having a great movie is only half the battle. You need to make sure it's seen:

• social media: Share your video across all platforms — LinkedIn, Facebook, Twitter, and more.
• corporate website: Integrate the film prominently on your career page.
• job portals: Many portals today allow films to be included in job advertisements.
• Email campaigns: Include the video in emails to potential candidates to increase their attention

An outstanding example of effective and effective use of recruiting films is our latest campaign for Phantasialand :

One specially created homepage takes potential applicants into the world of amusement parks, informs, inspires and visually captivates individual employee stories.

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conclusion

An effectively produced and strategically distributed recruiting film can be a key element of your employer branding strategy. It not only provides an authentic insight into your company, but also builds an emotional connection with potential employees. If you want to take your employer branding to the next level, now is the right time to invest in recruiting films.